How To Create A Blog That Is User Friendly
Want to learn how to write a blog that your audience can’t wait to read and learn from? In this article I will show you how to increase your online engagement?
What I’m going to cover in detail:
- Why is it important to write blogs that are user friendly?
- Why do people come to a blog and what makes it not user friendly?
- How to structure your blog to increase usability and create raving fans.
- Links to supporting articles about this topic
Writing a blog can be extremely difficult for some people but for the majority of the time it is just because we overcomplicate it way too much. For me writing is something I had a huge limiting belief around, solely because I really struggled with this subject at school and was never good at articulating my thoughts onto paper. However once I learnt this structure of writing blogs it made it super simple to do and that is what I’m going to share with you today.
Why is important to write blogs that are user friendly?
So many people trying to build a business via their website only care about SEO (search engine optimisation) when it comes to blogging. They just want to hit that first page on google search and learn all they can about algorithms with completely disregarding who will be reading their content. You can focus on ranking all you want and yes it is important but if your content isn’t good google won’t recognise you as helpful due to poor user interaction. Your audience will grow much faster if you focus on producing content that is super helpful.
Why do people come to read a blog or article?
For that exact reason above, to find answers to their questions. Google is a search engine and is designed to give information regarding what the user has searched. However most of us have probably experienced at times where we have typed something in, clicked on the first or second article and the information wasn’t what we were looking for. So if someone finds your article and your blog actually is very specific it will be very helpful to the user and this is the essence of what makes a great blog.
What makes a blog not user friendly?
Have you ever been in a conversation with someone that talks for ages but doesn’t really get to the point? Frustrating right? That is the biggest mistake I see creators online make when it comes to all content. They take way too long to make their point or provide the relevant information the user is searching for. Or even worse the entire article, video or blog doesn’t really answer the question they just dance around the topic. You’ll notice that most of my articles will have a summary of what I will cover at the top. This allows my audience to quickly see if a question of these is present in the article. That way they will know if my blog with be of use for them.
Layout of your blog is also very relevant to making something user friendly. The way you format your content online will determine how you user can interact with your content.
Can your content be scanned easily by an individual?
Could someone skim over your blog and still find the answer they’re looking for?
This is very important because it makes your msg easily digestible and yet still highly valuable. Having a consistent format of how you write will make your audience know what to do when they come to your website.
Structuring your Blog for user friendliness;
Your headline title of what your blog will talk about or what question you will answer. “How to write blogs that are user friendly”
This title is clearly addressing a problem or concern someone might have surrounding the structure and lack of engagement they're seeing on their content.
Summary Paragraph Creating your Trailer
Your first paragraph in BOLD needs to give an outline of what you will cover and what they expect to find within this blog, think of it like a blog teaser trailer.
This allows the reader to gain clarity and reassurance that they will find the answer they are looking for if they read on. Also giving a summary of steps of what topics within the content you will cover as this is also super helpful as it makes your content scan-able.
If you outline all 5 steps or tips and perhaps they only want to learn more about step 3 it allows them to find exactly which step they want to learn more about. Again focusing on how to make your content user friendly and super helpful.
Using a range of sub headings will help structure the flow of your content and msg you’re trying to convey. This can include the steps needed to achieve or answer a specific question or outline the process required to achieve the goal the user is looking for.
Sub headings allow the reader to either focus on which sub headings are relevant to them and they can find the answer that they’re looking for.
For example: ever tried to figure out a tech question to fix a problem with your iPhone or laptop and you find a huge article but you only need to find a specific answer to a particular problem?
When an article is structured correctly it makes the users ability to find an answer much faster which makes your content more helpful.
A call to action refers to an offer to encourage and incentivise a reader to take action and provide their information in exchange for something of value. This can range from something simple as providing an email to join a newsletter to be notified of future content or purchasing a product or program that is advertised within your content.
However what makes a good CTA to ensure your content is user friendly is offer something that is ACTUALLY helpful. So many people mess this up with the overuse of this step in their content trying to ram their product or service down the throat of the reader without considering is this actually helpful or relevant?
Whatever your CTA may be you just need to make sure it is relevant and actually something the reader would want.
For example: A relevant CTA
If you want to learn how to write a blog in under an hour? check out my supporting article:
“How to write a blog in under an hour” Click here:
Also you can provide links to other relevant articles or tools that would help continue to provide value and assistance to your reader.
Bonus Tip; Listen to your readers
If you have readers giving you feedback or sharing insight with you take it on board. Your audience is the most important aspect of your content as they are the blood that will keep it growing so acknowledging praise and criticism of what works and perhaps doesn’t work is a great way to always improve and look for ways to provide more value to them.
There are many factors worth considering when looking at auditing your content for user friendliness. These are questions I ask myself every time I write a blog to check if my content is helpful.
- Is the structure easy to digest and consume?
- Can the reader scan my content to find a relevant answer to that question?
- Am I providing value with additional content to help future questions surrounding this topic?
- Is the font easy to read and does the blog flow?
Question of the day! Comment down below!
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As always, thank you for reading and I look forward to seeing you on the next article.